ECERDC Seminar: “Accelerating Net-Zero: Opportunities for Hard-to-Abate Industries in ECER” with Ministry of Economy supported by MAJECA on 28 November 2024 at Double Tree by Hilton Kuala Lumpur

The East Coast Economic Region Development Corporation (ECERDC) in collaboration with the Ministry of Economy with the support of MAJECA organised a seminar titled “Accelerating Net-Zero: Opportunities for Hard-to-Abate Industries in ECER” on 28 November 2024 at Double Tree by Hilton Kuala Lumpur.

The Guest of Honor was YB Tuan Mohd Rafizi bin Ramli, Minister of Economy.

MAJECA was represented by Tan Sri Rastam Mohd Isa, Senior Executive Committee Member of MAJECA, who was accompanied by Ms Ng Su Fun, Executive Secretary and Mr Samuel Loh, Programme Executive.

Rare Earth Elements (REE) are crucial for modern technology, supporting innovations like smartphones, electric vehicles, renewable energy and medical equipments amongst others. The demand for these metals is rapidly increasing due to technological advancements and the global push for sustainable energy. However, due to geopolitical circumstances, the disparity between rising demand and limited supply has now created a distinctive market opportunity for investors.


YBhg Dato’ Baidzawi Che Mat, Chief Executive Officer, ECERDC delivered the Opening Remarks.


Session 1, titled “Strategic Rare Earth Opportunities: Unlocking the Potential in the East Coast Economic Region of Malaysia” explored opportunities across the upstream, midstream, and downstream sectors, and insights into the Rare Earth Elements (REE) landscape.

Rare Earth Deposits and Industry Policies presented by Mr Yusari bin Basiran,
Director of Economic Mineral, of the Department of Minerals and Geosciences Malaysia, JMG

JOGMEC’s Experience & Role in Rare Earth Development ​​presented by Mr Yu Kawakami, Head of JOGMEC Jakarta​

Success Story of Lynas’ Rare Earth Development Journey ​presented by Dato’ Sri Mashal Ahmad, Managing Director of Lynas Malaysia Sdn Bhd

Industry Insights: Toyota Tsusho’s Experience in the Midstream and Downstream Development of REE​ presented by Mr Yoshimura Kei, Toyota Tsusho Corporation


A keynote address was delivered by YB Tuan Mohd Rafizi bin Ramli, Minister of Economy.

YB Tuan Mohd Rafizi bin Ramli (left), Minister of Economy joined by Dato’ Baidzawi Che Mat (right), Chief Executive Officer, ECERDC held an Engagement Session, fielding questions from the floor.


Session 2, titled “Leading the Way in Decarbonization: Leveraging Carbon Capture Utilisation and Storage (CCUS) Solutions for a Sustainable Future,” focused on the growth and sustainability of hard-to-abate industries through advanced carbon capture and storage (CCS) technologies. It showcased Petronas’ innovative CCS efforts and how these solutions can be integrated into manufacturing & industrial processes. Participants learnt how CCS can support industry sustainability goals and facilitate decarbonization in the Eastern Corridor Economic Region (ECER) of Malaysia.

Implementing CCUS in Malaysia: A Critical Step Towards Emissions Reduction presented by Dato’ Nor Azmie Diron, Secretary General of the Ministry of Economy

Leading the Way in Decarbonization: PETRONAS’ Advanced Carbon Capture and Storage Solutions for a Sustainable Future​​ presented by Ms Nora’in Md. Salleh, General Manager, PETRONAS

Panel Discussion titled “Accelerating Net-Zero: Opportunities for Hard-to-Abate Industries in ECER​” was moderated by Dato’ Ragu Sampasivam (left-most), Chief Operating Officer, ECERDC. ​


The Panellists were (2nd left to right):​ Ms Nora’in Md. Salleh, General Manager, PETRONAS, Mr Hiroyuki Nishimoto, Managing Director, Kaneka (Malaysia) Sdn Bhd​, Professor Yasushi Watanabe, Department of Earth Resource Science, Akita University​, Tuan Syed Kamal Muzaffa Syed Hassan Sagaff, Director of Sustainability Division, MIDA.


Newspaper Articles

This event was covered in the following:

  1. Malaysia Seeks Advanced Technology, Investments For Rare Earth Processing, Bernama, https://www.bernama.com/en/business/news.php?id=2368841
  2. East coast corridor’s importance to Malaysia’s rare earth elements plans, New Straits Times, https://www.nst.com.my/business/economy/2024/11/1141048/east-coast%C2%A0corridors-importance-malaysias-rare-earth-elements-plans
  3. Proses pengembangan industri REE dibuat serentak mengikut keperluan industri, Berita Harian, https://www.bharian.com.my/bisnes/lain-lain/2024/11/1330122/proses-pengembangan-industri-ree-dibuat-serentak-mengikut-keperluan
  4. East Coast could be rare earth hub in the future, says Rafizi, The Malaysian Reserve, https://themalaysianreserve.com/2024/11/28/east-coast-could-be-ree-hub-in-the-future-says-rafizi/
  5. レアアースとCCUS誘致に本腰  東海岸回廊が日系官民とセミナー (Getting serious about attracting rare earths and CCUS East Coast Corridor holds seminar with Japanese government and private sector), NNA Asia, https://www.nna.jp/news/2733697


Photo Gallery

VIP table (centremost), from right-to-left: Mr Hiromitsu Narukama, Managing Director & CEO, Country Chairman, Mitsui & Co. (Malaysia) Sdn Bhd and Chairman of the Trade and Investment Committee, JACTIM, Dato’ Sri Mashal Ahmad, Managing Director of Lynas Malaysia Sdn Bhd, Dato’ Nor Azmie Diron, Secretary General of the Ministry of Economy, YB Tuan Mohd Rafizi bin Ramli, Minister of Economy, Dato’ Baidzawi Che Mat, Chief Executive Officer, ECERDC and, Tan Sri Rastam Mohd Isa, Chairman of FGV Holdings Berhad and Senior Executive Committee Member of MAJECA.

Tan Sri Rastam Mohd Isa (standing, left), Senior Executive Committee Member of MAJECA presenting the MAJECA 40th Anniversary Book to YB Tuan Mohd Rafizi bin Ramli (right) Minister of Economy.

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