INTRADE Malaysia 2014 from 20 to 22 October 2014 at Menara MATRADE, Kuala Lumpur

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 INTRADE Malaysia 2014 focuses of the lifestyle cluster

INTRADE 2014 is the 8th Malaysia International Event for Exporters, aimed at enhancing networking, business matching, exchange of ideas and knowledge amongst the business fraternities from different countries. The 3-days exhibition will be held from 20th to 22nd of October 2014, at Menara MATRADE, Kuala Lumpur.

INTRADE 2013 saw excellent record of participation from the local and international export community; 10,000 square meters of exhibition space, with 8,594 trade visitors from 49 countries, 442 exhibitors from 18 countries, and 500 trade buyers from 57 countries. It is our belief that INTRADE 2014 will see even more improved participation as the global economy continues to recover.

This year, INTRADE 2014 shifts from a multi-industry cluster exhibition to a single-focused cluster, which is the highly versatile Lifestyle sector. With strong demand for stylish and niche lifestyle products rising from every facet of everyday life, the Lifestyle sector is a vibrant and sustainable sector where the marketplace is bursting with ready prospects. Lifestyle products and services are fast becoming a strong contributor to a nation’s economic development.

Within the Lifestyle sector, INTRADE 2014 will feature 7 trending, promising sub-categories, namely:-

– Fashion, apparel & textiles
– Accessories, footwear & jewellery
– Cosmetics, toiletries, health & wellness
– Gifts, souvenirs & stationery
– Home products & services
– Lifestyle electrical & electronics
– Interiors, furnishings & fittings

With the world population at 7 billion and growing, the value and potential of this cluster is immense, and INTRADE 2014 looks forward to exhibitors with creative, fresh ideas and innovative design in an array of lifestyle products which can be made available worldwide.

INTRADE 2014 highlights the positive role businesses can play in accelerating exports and presents a platform for advancing an efficient buyer-seller network. It is an event that helps corporations identify new export opportunities and position them for competitive advantage in international trade.

Export-ready companies are invited to take part as an exhibitor at INTRADE 2014. Through this event, exhibitors are offered an ideal platform to launch and market new products and services, explore new markets on a global level, develop key business alliances, strategically position and grow their businesses, as well as raise the company’s profile in the international market, and ultimately export to ready consumers.

For further details on INTRADE 2014, please visit the official website


Malaysia Fashion Week

The Malaysia Fashion Week (MFW) is organised jointly by MATRADE and STYLO International and will present 3 pillar B2B events from 17-22 October 2014. This will mark the first dedicated trade fashion event organised by MATRADE in partnership with the private sector at an international level for the fashion industry. The 3 pillars under MFW are FACIT, the trade exhibition, the Malaysian Fashion Showcase; the Mercedes-Benz STYLO Asia Fashion Week.

A brand new segment will be included in INTRADE called FACIT, which is the trade exhibition of the Malaysia Fashion Week. FACIT is abbreviation for Fashion, Art, Cosmetic, Interior and Textiles. It will feature unique displays of high style products and services from local and international designers, manufacturers and artists.

The fashion presentation at the Malaysia Fashion Week will unveil Malaysia’s best of the best for the coming season and will feature leading and emerging Malaysian creative talents in fashion, accessories, hair and make-up during the Malaysia Fashion Showcase. The Mercedes-Benz STYLO Asia Fashion Week will continue its domination on Asia with an “Asia for Asia” focus, bringing designers, celebrities, fashion buyers and international media for the event from over 15 Asian countries.

With all these events in the line-up, year 2014 is indeed an exciting period for the lifestyle sector. INTRADE is the right lifestyle platform for promoting and sourcing, offering great potential and benefits to exhibitors. Being part of the event, will allow exhibitors to, amongst others; meet decision makers face-to-face, reach out first-hand to real buyers, export to targeted audience who are ready to buy, associate your company and brand with the best in the business and explore business joint venture opportunities at the global level.

For further details on Malaysia Fashion Week, please visit the official website

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