The 2nd MAJECA-JAMECA Webinar on Malaysia-Japan Collaboration on Digital Creative Content Sector, co-organised by the Malaysia External Trade Development Corporation (MATRADE) and Malaysia Digital Economy Corporation (MDEC), supported by the Digital Content Association of Japan (DCAJ), Visual Industry Promotion Organisation (VIPO) and the National Tech Association of Malaysia (PIKOM), was held on 27th January 2021 over Zoom. The webinar garnered more than 330 registrants and 300 attended the webinar. These attendees came from various business sectors, organisations and agencies from Malaysia and Japan.
Leveraging the advances and opportunities of digitalisation and IR4.0, the Digital Creative Content sector continues to grow to reach a wider audience. This webinar was aimed at highlighting the value and expanding business potential of the digital creative content sector, along with available incentives and ongoing initiatives for businesses and its resultant opportunities along its entire value chain. The webinar brought together Japanese and Malaysian companies to share their journey, insights and experiences in the digital creative content sector. Participants of this webinar were able to appraise and realise the value creation possibilities of digital creative content sector based on the insights gained from our various speakers.
MATRADE in their presentation highlighted a few key areas of the digital creative content sector of Malaysia:
- Malaysia’s Digital Exports totalled of RM 6.9 billion (ICTSA 2019).
- Malaysian video game market generated revenue of US$443 million in 2018, with a forecast CAGR of 4.8% to reach US$561 million by 2023. (PWC Global Entertainment & Media Outlook 2019-2023).
- 20.1 million Malaysian gamers spending USD 673 million on Video Games alone in 2019.
- Local animation studios’ works have a translated export of RM 170 million and a presence in more than 120 countries.
- 330 studios directly involved in various stages of production and development with 10,000 job created.
- Malaysia is leader of IP creation in Southeast Asia and regional outsourcing destination for animation & video games.
- Attractive location for business development and closer in terms of geography and animation/game culture as well cost efficiency.
- Talent with multi-lingual background and cultural influences from both the East and West.
- Less time difference.
The webinar programme was as follows:
Welcome Address
The video above is only available in Japanese.
Mr Kazuto Sasaki, Secretary-General of Japan-Malaysia Economic Association
(JAMECA)
giving his welcome address.
Datuk Seri Mohamed Iqbal, Vice-President of Malaysia-Japan Economic Association
(MAJECA)
delivering his opening speech.
Plenary Session 1
The theme for this session was “Overview and Initiatives for the Digital Creative Content Sectors in Malaysia and Japan”. Panelists from Malaysia comprised of the Mr Niqman Rafee M. Sahar, Malaysia External Trade Development Corporation (MATRADE) Japan and Mr Mohan Low, Malaysia Digital Economy Corporation (MDEC), while the panelists from Japan were Ms Miki Iwai, Digital Content Association of Japan (DCAJ) and Mr Kentaro Tsuchida, Visual Industry Promotion Organisation (VIPO).
Topics and presenters:
1) Introduction of Malaysia-Japan Bilateral Trade and Opportunities in the Digital Creative Content Sector in the Region
– Malaysia External Trade Development Corporation (MATRADE) Japan
Presented by: Mr Niqman Rafee M. Sahar, Director
https://www.matrade.gov.my/en/
2) Malaysia as Heart of Southeast Asia: Digital Content, Animation, Games and More
– Malaysia Digital Economy Corporation (MDEC)
Presented by: Mr Mohan Low, Digital Creative Content Head
3) Outline of Digital Content Market in Japan
– Digital Content Association of Japan (DCAJ)
Presented by: Ms Miki Iwai, Chief of Research Department
http://www.dcaj.or.jp/english/
4) Introduction of VIPO and Japan Content Localisation and Distribution (J-LOD)
– Visual Industry Promotion Organisation (VIPO)
Presented by: Mr Kentaro Tsuchida, Deputy General Manager of Globalisation Support Dept.
Plenary Session 2
The second half of the webinar was themed “Success Stories, Common Challenges, Collaboration and Partnership Opportunities”. Four companies shared their experiences these included, two Malaysian companies with a strong clientele in Japan and two world-renowned Japanese companies operating in Malaysia. The two Malaysian companies, Glow Production and Streamline Studios are also active participants in one of MATRADE’s trade promotion programmes, Tokyo Game Show (TGS). They also highlighted the effectiveness of participating in TGS to boost up their business expansion to Japan and the region.
This session was moderated by Mr Naim Abdul Rahman (pic below), Director of Electrical & Electronics, ICT and Machinery & Equipment Section, Malaysia External Trade Development Corporation (MATRADE).
Mr Naim Abdul Rahman, the moderator for the session, introducing the speakers.
The speakers and topics were as follows:
1) Cinematic Design
– Glow Production
Presented by: Mr Fong Siu Gi, Project Director
2) Building and Maintaining Lasting Long Term Creative Partnerships
– Streamline Media Group
Presented by: Mr Richard Cheah, General Manager
https://www.streamline-mediagroup.com/
3) PlayStation Studios Malaysia and the Opportunities for Growth
– Sony Interactive Entertainment Worldwide Studios Malaysia (PlayStation Studios Malaysia)
Presented by: Mr Hasnul Hadi Samsudin, Head of Studio
https://www.playstation.com/en-us/corporate/playstation-studios/
4) Endeavour for Oversea Business in Game Development
– Bandai Namco Studios Malaysia Sdn Bhd
Presented by: Mr Nakamura Shoji, CEO, Bandai Namco Malaysia
https://www.bandainamcostudios.my/
The webinar proceeded with a Zoom poll and Q & A session moderated by Mr Naim Abdul Rahman, Director of Electrical & Electronics, ICT and Machinery & Equipment Section, Malaysia External Trade Development Corporation (MATRADE).
Closing Remarks
The webinar ended with closing remarks (below) from Datuk Seri Mohamed Iqbal, Vice-President, MAJECA, and Mr Kazuto Sasaki, Secretary General, JAMECA.
Closing Address by
Datuk Seri Mohamed Iqbal, Vice-President, MAJECA
Closing Address by
Mr Kazuto Sasaki, Secretary-General, JAMECA
The video above is only available in Japanese.
MAJECA would like to place on record our utmost appreciation to our co-organisers JAMECA, MATRADE and MDEC, as well as our supporting organiser DCAJ, VIPO and PIKOM for their efforts in bringing about this successful webinar.
MAJECA 