Online Investment Forum “Malaysia in its Present State” on 6 April 2021 hosted virtually by JETRO KL via Zoom

On 6 April 2021, the Japan External Trade Organisation (JETRO) Kuala Lumpur organised an online investment forum titled ‘Malaysia in its Present State’ over Zoom, alongside the co-organisers, the Ministry of International Trade and Industry (MITI) Malaysia, Malaysian Investment Development Authority (MIDA) and the Iskandar Regional Development Authority (IRDA). MAJECA and its counterpart, JAMECA were supporting organisations for this event.

Since the outbreak of the novel coronavirus pandemic, there has been transformation in supply chains and business models worldwide. Malaysia has not been spared from this pandemic. There has been changes in its investment environment with the implementation of various restrictions such as the Movement Control Order (MCO), which have halted economic activities and restricted daily movements of its people.

This forum comprises 2 sessions. Session I covered the general investment environment in Malaysia, focusing on promoted sectors in Malaysia, manufacturing industry of high value-added products, digital industry, as well as regional headquarters. The speakers at the forum comprised of the Malaysian government and Japanese companies based in Malaysia who spoke on topics relating to the latest investment environment and available government incentives.

Session II, focused on the state of Johor, particularly on the economic corridor of “Iskandar Malaysia”. This session highlighted the investment opportunities, its digital ecosystem and explaining the recent trends of the Japanese companies operating in this corridor.


Date:   April 6, 2021 (Tuesday)

Time:   From 14:00 pm onwards (Malaysia time) / from 15:00 pm onwards (Japan time)

Platform: Zoom

Languages: Japanese/English (simultaneous interpretation) 


Session I: “Attractiveness of the Investment Environment in Malaysia” 

Time: 14:00 pm – 15:30 pm (Malaysia time) / 15:00 pm – 16:30 pm (Japan time)

Organizer: JETRO (Japan External Trade Organization)

Co-organizer: MITI, MIDA

Supported by: 

Embassy of Japan in Malaysia, Ministry of Economy, Trade & Industry Japan (METI), The Japanese Chamber of Commerce & Industry, Malaysia (JACTIM), The Japan Chamber of Commerce and Industry, The Japan-Malaysia Economic Association (JAMECA), Malaysia-Japan Economic Association (MAJECA).

Moderator: Ms. Mai Onozawa, Managing Director of JETRO Kuala Lumpur

Time (MY)

14:00 – 14:10

Opening Remarks by YB Dato’ Seri Mohamed Azmin bin Ali, Senior Minister and Minister of International Trade & Industry Malaysia (MITI)

14:10 – 14:15

Welcoming Remarks by H.E. Hiroshi Oka, Ambassador Extraordinary and Plenipotentiary of Japan to Malaysia

14:15 – 14:30

Topic: Malaysia’s Investment Policy by Mr. Ahmad Khairuddin Bin Abdul Rahim, Deputy Chief Executive Officer II (DCEO II) of MIDA

14:30 – 14:40

Topic: Digital Transformation between Malaysia and Japan by Mr. Hideaki Fujisawa, Director, Asia and Pacific Division, Trade Policy Bureau of METI, Japan

14:40 – 14:50

Q&A Session

14:50 – 15:25

Panel Discussion “Malaysia in its new light”

Moderator: Mr. Hironobu Kitagawa, Executive VP of JETRO


Mr. Hideyuki Yoshida

MD of Konica Minolta Business Technologies (M) S/B

15:25 – 15:30

Closing Remarks for Session I by Mr. Nobuhiko Sasaki, Chairman & CEO of JETRO

15:30 – 15:40


Session II: “Attractiveness of the Investment Environment in Johor”

Time: 15:40 pm – 16:50 pm (Malaysia time) / 16:40 pm – 17:50 pm (Japan time)

Organizer: JETRO (Japan External Trade Organization)

Co-organizer: IRDA

Supported by: MITI, MIDA, Embassy of Japan in Malaysia

Moderator: Mr. Yamada Takayoshi, JETRO Kuala Lumpur

15:40 – 16:00

Topic: Investment Environment in Johor & Incentives for Promoted Sector by Mr. Engku Ahmad Kamel, Director Economics & Investment of Iskandar Reginal Development Authority (IRDA)

16:00 – 16:20

Topic: Digital Ecosystem in Johor & the latest updates on Blockchain Village by Mr. Zulfiqar Zainuddin, Managing Director of IIB Ventures Sdn Bhd

16:20 – 16:40

Topic: Corporate trends among Japanese companies in Johor & the Introduction of MEDINI projects by Mr. Yasuhiro Nakano, Executive Vice President of MEDINI ISKANDAR Malaysia

16:40 – 16:50

Q&A Session


This timely online investment forum reflected the strong interest from the business communities in both Malaysia and Japan towards seeing a reinvigoration of the bilateral trade relations and momentum between the nations.

This forum coincides with the signing of a memorandum of cooperation (MoC) between JETRO and the Malaysia External Trade Development Corporation (MATRADE) to further strengthen bilateral trade promotion and collaboration. This partnership was signed during the second leg of International Trade and Industry Minister Datuk Seri Mohamed Azmin Ali’s trade and investment mission to South Korea and Japan on Monday, 5 April 2021. (Source: The Malay Mail, 6 April 2021,

The opening remarks of YB Dato’ Seri Mohamed Azmin Ali, Senior Minister, Minister of International Trade and Industry can be viewed from the MITI website here:

1st MAJECA-JAMECA Webinar on Malaysia-Japan Collaboration on Digitalisation held on 22 October 2020 Via Zoom Hosted by JAMECA

The 1st MAJECA-JAMECA Joint Webinar was held on 22 October 2020 over Zoom, in lieu of the postponed physical meeting for the 38th MAJECA-JAMECA Joint Conference due to the COVID19 pandemic.  120 participants representing MAJECA and JAMECA members, government officials, industry leaders, visionaries and entrepreneurs joined the webinar.

MAJECA-JAMECA Webinar on Malaysia-Japan Collaboration on Digitalisation on Thursday, 22 October 2020 from 2.00 pm to 4.00 pm (Malaysian time)

2.00 pm – 2.10 pm

Webinar starts.

Welcome address:

  • Mr Kazuto Sasaki, Secretary-General, JAMECA
  • Datuk Seri Mohamed Iqbal, Vice-President, MAJECA

2.10 pm – 2.20 pm

Digital Malaysia – Mr Hew Wee Choong, Vice President, Investment Development, Malaysia Digital Economy Corporation (MDEC) – status, incentives, programmes, successful digitalization efforts.

2.20 pm – 2.30 pm

Malaysia Lighthouse Project – Mr Norhizam Ibrahim, Director, Advanced Technology and Research & Development Division, MIDA 

2.30 pm – 2.40 pm

Asia Digital Transformation (ADX) Program – Ms. Mai Onozawa, Managing Director, JETRO Kuala Lumpur.

Presentations by Japanese & Malaysian companies.

Moderator:   Tan Sri Dato’ Dr Michael Yeoh Oon Kheng, Hon. Secretary, MAJECA

2.40 pm – 2.50 pm

1. Toy Eight Holdings Co (Japan) – Mr Masaki Ishibashi, Founder, CEO.

Japan’s experiential edutainment playground, backed by AI technology that was developed by ex-MIT researchers, creative directors and educators with the premise that all children are born with talent. The programme seeks to uncover their natural-born talent and maximize their learning.

2.50 pm – 3.00 pm

2. SmartDrive Inc (Japan) – Mr Retsu Kitagawa, CEO

SmartDrive has developed a unique vertically integrated business from mobility data sensors to mobility data utilization and service development, all based on its mobility data platform which is open and connected to customers and partners around the world.

3.00 pm – 3.10 pm

3. iPay88 Malaysia – Mr Hiroshi Saito, Director

iPay88 Holdings Sdn Bhd is ASEAN’s leading payment company. Since 2006, iPay88 has successfully provided e-commerce and online payment services to more than 15,000 merchants regionally and globally. In 2015, NTT DATA, a Japanese system integration company, acquired iPay88. 

As one of the global innovators, NTT DATA has been striving to establish a framework through which it can provide its diverse services worldwide, and support its customers’ needs. Headquartered in Kuala Lumpur, iPay88 has presence in Malaysia, the Philippines, Indonesia, Cambodia, Singapore, Thailand, Vietnam and more recently in Bangladesh. iPay88 also has presence in Hong Kong, China and Japan through its collaboration with NTT Data. iPay88 currently engages over 230 professionals across its offices. Backed by strong partnerships with over 100 local and international financial institutions, our state-of-the-art payment solutions have assisted and built up thousands of successful entrepreneurs in the e-commerce and m-commerce space

3.10 pm – 3.20 pm

4. Medini Iskandar Malaysia – Mr Shafique Iqbal, Vice-President, Strategic Marketing, Medini Iskandar Malaysia Sdn Bhd.

Incorporated in 2007, Medini Iskandar Malaysia Sdn Bhd (MIM) is the master developer of 2,230-acres of land in a thriving urban township located in the southern tip of Johor; a township that is envisaged to become the central business district of Iskandar Puteri. Since its inception, MIM has undergone a continuous evolution. The company began as a master planner and infrastructure manager, niche developer focusing on commercial offices and providing value-added township management services as well as becoming the front-runner in the development of a smart and sustainable city.

3.20 pm – 3.30 pm

5. JF Technology Berhad – Mr Dillon Atma Singh, Chief Executive Officer

JF Technology Berhad designs, develops and provides high performance test interface solutions to its global customers for Semiconductor Integrated Circuits (IC) test. JF Technology is one of the leading Patents and Intellectual Property (IP) owner in its technology solutions which are used to test a wide variety of IC applications that includes 5G, Internet of Things (IOT), Automotive, Consumer Electronics and others. 

3.30 pm – 3.55 pm


3.55 pm – 4.00 pm

Closing remarks by JAMECA and MAJECA

MAJECA and JAMECA had been focused on promoting the Innovative Technologies Sectors over the past few years. Industry 4.0 (IR4.0) had led to the introduction of systems that are capable of independently creating algorithms and processing data that guide business decisions. Such advancements in technology are actively disrupting and impacting business operations in every field.

The outbreak of the Covid-19 pandemic had prioritised and accelerated the pace of adoption of these technologies by businesses of all sizes to remain competitive. In lieu of this, businesses have had to, and are called to adapt, to remain competitive and sustainable in this changing climate.

Taking cognizance that businesses need to adopt market-driven technological innovations to be able to compete effectively in the global marketplace, MAJECA, together with its counterpart, JAMECA, was privileged to collaborate with Japan External Trade Organisation (JETRO) and The National Tech Association of Malaysia (PIKOM) to organise this webinar.

Continuing with the momentum generated by last year’s 37th Joint Conference and cognisant of the need to continue the efforts to facilitate the ever-important bilateral economic ties with Japan, particularly in the digital sector, the theme of the virtual conference focused on “Malaysia-Japan Collaboration on Digitalisation”.

MAJECA was led by its Vice President, Datuk Seri Mohamed Iqbal, while JAMECA was led by Mr Kazuto Sasaki, Secretary-General, who both gave their welcome address. Mr Hanyu of JAMECA served as the master of ceremonies for the webinar. H.E. Hiroshi Oka, Ambassador of Japan to Malaysia and the Japan Embassy’s Economic Counselor, Mr Nakagawa also participated in this webinar.

Welcome Address by Representatives of MAJECA and JAMECA

Mr Kazuto Sasaki, Secretary-General, JAMECA, giving his Welcome Address

Datuk Seri Mohamed Iqbal, Vice-President, MAJECA, giving his Welcome Address

The first part of the webinar began with presentations by three role players in facilitating Malaysia-Japan collaboration from the policy standpoint. This session was made possible by the Malaysia Digital Economy Corporation (MDEC), Malaysian Investment Development Authority (MIDA) and Japan External Trade Organization (JETRO) Kuala Lumpur.

Topics and presenters:

1) Digital Malaysia

Mr Hew Wee Choong, Vice President, Investment Development, Malaysia Digital Economy Corporation (MDEC)

2) Malaysia Lighthouse Project

Mr Norhizam Ibrahim, Director, Advanced Technology and Research & Development Division, Malaysian Investment Development Authority (MIDA)

3) Asia Digital Transformation (ADX) Project

Ms Mai Onozawa,  Managing Director, JETRO Kuala Lumpur

The second part of the Webinar moderated by MAJECA’s Hon. Secretary, Tan Sri Dr Michael Yeoh Oon Kheng proceeded with presentations by two (2) Japanese & three (3) Malaysian companies sharing their digitalisation insights.

Tan Sri Dr Michael Yeoh Oon Kheng introducing the speakers

Topics and presenters:

1) Toy Eight Holdings Co

Mr Masaki Ishibashi, Founder, CEO

2) SmartDrive Inc

Mr Retsu Kitagawa, CEO

3) iPay88 Malaysia

Mr Hiroshi Saito, Director

4) Medini Iskandar Malaysia

Mr Shafique Iqbal, Vice-President, Strategic Marketing

5) JF Technology Berhad

Mr Dillon Atma Singh, CEO

The webinar proceeded with a Q & A session moderated by Tan Sri Dr Michael Yeoh Oon Kheng, Hon. Secretary, MAJECA.

The webinar closed with remarks by Datuk Seri Mohamed Iqbal, Vice President, MAJECA, and Mr Kazuto Sasaki, Secretary-General, JAMECA.

Group Photo of Speakers (from top left, clockwise) Mr Retsu Kitagawa, Mr Masaki Ishibashi, Mr Dillon Atma Singh, Tan Sri Dr Michael Yeoh Oon Kheng, Mr Norhizam Ibrahim, Mr Shafique Iqbal, Mr Hiroshi Saito, Mr Hew Wee Choong

46th ASEAN-Japan Business Meeting (AJBM) Virtual Conference held on 17th March 2021 Via Zoom hosted by MAJECA (AJBM Malaysia) and Keizai Doyukai

The 46th ASEAN-Japan Business Meeting (AJBM) was, in a historic first, held virtually over Zoom. The virtual conference saw the participation of more than 250 attendees comprising ASEAN & Japanese business leaders and their fraternity, representatives of Chambers of Commerce, government agencies, universities and research organisations.

MAJECA, representing AJBM Malaysia, hosted the 46th ASEAN-Japan Business Meeting (AJBM) on 17 March 2021 (Virtual Conference) with our co-host Keizai Doyukai (Japan Association of Corporate Executives). The ASEAN-Japan Business Meeting (AJBM) is a multilateral, private-led forum between Japan and the Association of Southeast Asian Nations (ASEAN). The inaugural meeting was held in 1974 in Tokyo, Japan, on the initiative of Keizai Doyukai, one of the influential national business organizations in Japan.

This conference continues to be an important platform for building partnerships between ASEAN and Japanese companies. Over the years, this conference has addressed many themes that had brought about successful bilateral and multilateral business collaborations between Japanese and ASEAN companies.

As nations continue to battle the COVID-19 pandemic, there was an urgent need for sustainable collaborative efforts and digitally-forward solutions to ensure business continuity for economies to remain on track. 

The 46th AJBM brought together key business leaders from Japan and ASEAN to share and exchange insights on their respective COVID-19 pandemic experiences. In line with the theme of the virtual conference, ‘New Relationship between ASEAN and Japan in the “New Normal” post COVID-19’, all the speakers across the business private sector from both Japan and ASEAN emphasied the imperative need to stay resilient by rebuilding through innovation centered on digital transformation.

The Programme above can be download here:

Opening Session

The Opening Session was moderated by Mr Nobuhide Hayashi, Co-Chairman, 46th AJBM (Japan), who introduced the line-up of eminent speakers. 

Mr Nobuhide Hayashi,

Co-Chairman, 46th AJBM (Japan) introducing the speakers for the Opening Session. He also moderated a brief Q & A section here.

Tan Sri Azman Hashim,

Chairman, 46th AJBM (Malaysia) and President, MAJECA giving his welcome remarks.

Mr Kengo Sakurada,

Chairman, Keizai Doyukai, giving his opening remarks.

H.E. Dato Lim Jock Hoi,

Secretary-General of ASEAN, delivering his keynote address.

In his address, H.E. Dato Lim affirmed the role of the private sector in generating greater sustainable progress in the ASEAN Economic Community, highlighting that the Regional Comprehensive Economic Partnership (RCEP) was an example of how ASEAN rallied to ensure the openness of the markets to build regional resilience, especially in light of the pandemic. Further, the Secretary-General emphasised the importance of digital transformation to the region as seen in the ASEAN Digital Master Plan 2025 and the ASEAN Digital Integration Framework Action Plan 2025. 

H.E. Dato Lim called for the private sector to collaborate in these following areas:

1. Supporting business continuity by maximising cross-border productive activities

2. Restoring supply chain and trade connectivity by leveraging digital technologies

3. Mobilising resource for recovery

Mr Takehiko Nakao,

Chairman, Mizuho Research Institute Ltd (Former President, the Asian Development Bank) in his keynote address.

Mr Nakao elucidated his optimism for a post-pandemic ASEAN accrediting the resilient growth of the ASEAN nations to several factors which includes investment in infrastructure, education and health, as well as the external-oriented trade and investment regime. Emphasising on the important role of ASEAN as a platform for international cooperation, Mr Nakao views RCEP as a new basis for stronger ASEAN-Japan partnership.

Mr Nakao noted that areas for ASEAN-Japan partnership can be engaged via greater use of digital technologies, review of supply chains, tackling of social issues and pursuit of renewable energy and energy conservation for climate actions.

Plenary Session 1

The first plenary session titled – New opportunities in the “new normal”: new industry & business possibilities responding to social challengeswas moderated by Datuk Seri Mohamed Iqbal, AJBM Malaysia & Vice-President of MAJECA.

Datuk Seri Mohamed Iqbal, 

AJBM Malaysia and Vice-President of MAJECA, moderated Plenary Session 1.

Dr Nobuhiro Endo,

Chairman, NEC Corporation

Mr Fernando Zobel de Ayala,

President, Ayala Corporation

Mr Taro Shimada,

Vice President & Chief Digital Officer, Toshiba Corporation

Mr Patrick Tang,

Vice President, APAC, SIGOS

Plenary Session 2

The second plenary session titled Rebuilding the value chain in Asia during/after COVID19, was split across two sub-topics namely: Japanese companies’ value chain strategy in Asia, and new regional strategy of ASEAN companies. Mr Shazali Sulaiman, AJBM Brunei was moderator for this plenary session.

Mr Shazali Sulaiman, 

AJBM Brunei moderated Plenary Session 2. 

For the sub-topic of Japanese companies’ value chain strategy in Asia, the speakers are as follows:

Mr Hiroki Totoki

Executive Deputy President & CFO, Sony Corporation

Mr Joji Tagawa

Senior Vice President & Chief Sustainability Officer, Nissan Motor Corporation

The speakers for new regional strategy of ASEAN companies were: 

Tan Sri Tony Fernandes,

Non-Independent Executive Director and Chief Executive Officer, AirAsia Group Berhad

Mr Kettivit Sittisoontornwong,

CEO, LEO Global Logistics Public Company Limited

Plenary Session 3

This session showcased the innovative solutions and opportunities for collaborative efforts between ASEAN and Japan, titled ‘Co-creating innovation for overcoming social issues’Mr Naoaki Mashita, CEO, V-cube Inc was the moderator for this session. This session featured three ASEAN & four Japanese companies whose presentations were relevant to the four sub-themes of this session which were:

  • Supporting the resilience of society
  • Supplying sustainable energy
  • Enhancing social inclusion & access to opportunities
  • Supporting people’s health and well-being

These four sub-themes were aimed at touching on key relevant industry sectors that are digitally-emergent and / or necessary for sustainable development in the ASEAN region and in Japan. These industry sectors comprise infrastructure, disaster prevention, renewable energy, finance, fintech and medical/healthcare.

Mr Naoaki Mashita, 

CEO, V-cube. Inc, moderated Plenary Session 3.

The speakers of Plenary Session 3 were as follows:

Mr Goh Peng Ooi,

Chairman, Silverlake Axis Sdn Bhd

Dr Pun-Arj Chairatana,

Executive Director, National Innovation Agency of Thailand

Dr Anand Prasad,

Founder & CEO, wenovator

Mr Yoshinobu Osaka,

Member of the Board, Director of Challenergy Inc.

Dr Tatsuhiro Nomaguchi,

Manager, International Business Department,

Metabologenomics, Inc. and President CEO, Metagen Singapore Pte. Ltd.

Mr Ryuhei Sadoshima,

CEO and Founder of Safie Inc.

Mr Yoshitaka Yamamuro,

Director, Asia Digital Transformation Policy Office Minister’s Secretariat,

Ministry of Economy, Trade and Industry (METI)

Wrap-up and Recommendations

The moderators of the three plenary sessions gave their wrap-up and key learnings from the conference proceedings.

Datuk Seri Mohamed Iqbal,

AJBM Malaysia & Vice-President, MAJECA, moderator for Plenary Session 1.

Mr Shazali Sulaiman,

AJBM Brunei, moderator for Plenary Session 2.

Mr Naoaki Mashita,

CEO, V-cube Inc, moderator for Plenary Session 3.

Closing Session

The Chairman of the 46th AJBM (Malaysia) & President of MAJECA, Tan Sri Azman Hashim gave his closing remarks.

Tan Sri Azman Hashim, 

Chairman, 46th AJBM (Malaysia) and President of MAJECA

giving his closing remarks.

Following that, his Co-Chairman of the 46th AJBM (Japan), Mr Nobuhide Hayashi delivered his closing remarks and announced the host of the 47th edition of this ASEAN-Japan Business Meeting.

Mr Nobuhide Hayashi,

Co-Chairman, 46th AJBM (Japan)

delivering his Closing Remarks & Announcement

Philippines, as incumbent host & chairman of the 47th AJBM, represented by Mr Gerard B. Sanvictores, Chairman, Philippines-Japan Economic Cooperation Committee, Inc. (PHILJEC), gave his acceptance speech announcing that the 47th edition is slated for 2022, hoping for an in-person meeting thenTo keep up to date with the development of the 47th ASEAN-Japan Business Meeting, please visit PHILJEC’s homepage at:

Mr Gerard B. Sanvictores,

Chairman, Philippines-Japan Economic Cooperation Committee, Inc. (PHILJEC),

giving his acceptance speech

Networking Sessions

Committed to the spirit of networking and a more intimate exchange of insights in spite of the distance and limitations caused by the pandemic, Zoom Meeting Rooms were opened at set points throughout the conference as an avenue for attendees to peruse to meet, network and exchange greetings with other attendees, leveraging the audiovisual features of the Zoom Meeting platform.

Additionally, an exclusive Zoom Meeting session was opened before the event proper for networking amongst the panelists, VIPs, sponsors and select members of the 46 AJBM. Greetings and reflections of the past year and the pandemic were shared amongst the participants in this meeting room.


This virtual conference was made possible through the extensive efforts and cooperation from our co-host, Keizai Doyukai, the AJBM Steering Committees across ASEAN, the speakers and moderators, attendees and sponsors, namely, Yanmar Holdings Co., Ltd., Silverlake Axis Sdn Bhd and AmBank Group Berhad.

Yanmar is active in every part of the planet earth that touches lives. Yanmar maintains an unparalleled reputation for reliability and efficiency based on the strength of its technologies in these domains.

Silverlake began as a specialist in the replacement of legacy to large-scale core banking systems and is regarded today as one of the most significant Banking and Financial solutions and services provider in the Asia Pacific region.

AmBank Group comprises is one of the largest banking groups in Malaysia whose core businesses are retail banking, wholesale banking, Islamic banking, and life and general insurance.

MAJECA representing AJBM Malaysia would like to record its utmost appreciation to all our partners who made this event possible.

2nd MAJECA-JAMECA Webinar on Malaysia-Japan Collaboration on Digital Creative Content Sector held on 27th January 2021 Via Zoom hosted by JAMECA

The 2nd MAJECA-JAMECA Webinar on Malaysia-Japan Collaboration on Digital Creative Content Sector, co-organised by the Malaysia External Trade Development Corporation (MATRADE) and Malaysia Digital Economy Corporation (MDEC), supported by the Digital Content Association of Japan (DCAJ), Visual Industry Promotion Organisation (VIPO) and the National Tech Association of Malaysia (PIKOM), was held on 27th January 2021 over Zoom. The webinar garnered more than 330 registrants and 300 attended the webinar. These attendees came from various business sectors, organisations and agencies from Malaysia and Japan.

Leveraging the advances and opportunities of digitalisation and IR4.0, the Digital Creative Content sector continues to grow to reach a wider audience. This webinar was aimed at highlighting the value and expanding business potential of the digital creative content sector, along with available incentives and ongoing initiatives for businesses and its resultant opportunities along its entire value chain. The webinar brought together Japanese and Malaysian companies to share their journey, insights and experiences in the digital creative content sector. Participants of this webinar were able to appraise and realise the value creation possibilities of digital creative content sector based on the insights gained from our various speakers.

MATRADE in their presentation highlighted a few key areas of the digital creative content sector of Malaysia:

  • Malaysia’s Digital Exports totalled of RM 6.9 billion (ICTSA 2019). 
  • Malaysian video game market generated revenue of US$443 million in 2018, with a forecast CAGR of 4.8% to reach US$561 million by 2023. (PWC Global Entertainment & Media Outlook 2019-2023). 
  • 20.1 million Malaysian gamers spending USD 673 million on Video Games alone in 2019. 
  • Local animation studios’ works have a translated export of RM 170 million and a presence in more than 120 countries.
  • 330 studios directly involved in various stages of production and development with 10,000 job created.
  • Malaysia is leader of IP creation in Southeast Asia and regional outsourcing destination for animation & video games.
  • Attractive location for business development and closer in terms of geography and animation/game culture as well cost efficiency.
  • Talent with multi-lingual background and cultural influences from both the East and West.
  • Less time difference.

The webinar programme was as follows:

Welcome Address

The video above is only available in Japanese.

Mr Kazuto Sasaki, Secretary-General of Japan-Malaysia Economic Association
giving his welcome address. 

Datuk Seri Mohamed Iqbal, Vice-President of Malaysia-Japan Economic Association
delivering his opening speech.

Plenary Session 1

The theme for this session was “Overview and Initiatives for the Digital Creative Content Sectors in Malaysia and Japan”. Panelists from Malaysia comprised of the Mr Niqman Rafee M. Sahar, Malaysia External Trade Development Corporation (MATRADE) Japan and Mr Mohan Low, Malaysia Digital Economy Corporation (MDEC), while the panelists from Japan were Ms Miki Iwai, Digital Content Association of Japan (DCAJ) and Mr Kentaro Tsuchida, Visual Industry Promotion Organisation (VIPO).

Topics and presenters:

1) Introduction of Malaysia-Japan Bilateral Trade and Opportunities in the Digital Creative Content Sector in the Region

– Malaysia External Trade Development Corporation (MATRADE) Japan

Presented by: Mr Niqman Rafee M. Sahar, Director

2) Malaysia as Heart of Southeast Asia: Digital Content, Animation, Games and More

– Malaysia Digital Economy Corporation (MDEC)

Presented by: Mr Mohan Low, Digital Creative Content Head

3) Outline of Digital Content Market in Japan

– Digital Content Association of Japan (DCAJ)

Presented by: Ms Miki Iwai, Chief of Research Department

4Introduction of VIPO and Japan Content Localisation and Distribution (J-LOD)

– Visual Industry Promotion Organisation (VIPO)

Presented by: Mr Kentaro Tsuchida, Deputy General Manager of Globalisation Support Dept.

Plenary Session 2

The second half of the webinar was themed “Success Stories, Common Challenges, Collaboration and Partnership Opportunities”. Four companies shared their experiences these included, two Malaysian companies with a strong clientele in Japan and two world-renowned Japanese companies operating in Malaysia. The two Malaysian companies, Glow Production and Streamline Studios are also active participants in one of MATRADE’s trade promotion programmes, Tokyo Game Show (TGS). They also highlighted the effectiveness of participating in TGS to boost up their business expansion to Japan and the region.

This session was moderated by Mr Naim Abdul Rahman (pic below), Director of Electrical & Electronics, ICT and Machinery & Equipment Section, Malaysia External Trade Development Corporation (MATRADE). 

Mr Naim Abdul Rahman, the moderator for the session, introducing the speakers.

The speakers and topics were as follows:

1) Cinematic Design

– Glow Production

Presented by: Mr Fong Siu Gi, Project Director

2Building and Maintaining Lasting Long Term Creative Partnerships

– Streamline Media Group

Presented by: Mr Richard Cheah, General Manager

3PlayStation Studios Malaysia and the Opportunities for Growth

 Sony Interactive Entertainment Worldwide Studios Malaysia (PlayStation Studios Malaysia)

Presented by: Mr Hasnul Hadi Samsudin, Head of Studio

4Endeavour for Oversea Business in Game Development

– Bandai Namco Studios Malaysia Sdn Bhd

Presented by: Mr Nakamura Shoji, CEO, Bandai Namco Malaysia

The webinar proceeded with a Zoom poll and Q & A session moderated by Mr Naim Abdul Rahman, Director of Electrical & Electronics, ICT and Machinery & Equipment Section, Malaysia External Trade Development Corporation (MATRADE).

Closing Remarks

The webinar ended with closing remarks (below) from Datuk Seri Mohamed Iqbal, Vice-President, MAJECA, and Mr Kazuto Sasaki, Secretary General, JAMECA.

Closing Address by 
Datuk Seri Mohamed Iqbal, Vice-President, MAJECA

Closing Address by 
Mr Kazuto Sasaki, Secretary-General, JAMECA

The video above is only available in Japanese.

MAJECA would like to place on record our utmost appreciation to our co-organisers JAMECA, MATRADE and MDEC, as well as our supporting organiser DCAJ, VIPO and PIKOM for their efforts in bringing about this successful webinar.

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